Here are a few top social media metrics that will help you determine the success of a hashtag. Tracking hashtags are important to determine if a hashtag is working for your social strategy. ![]() Start your free Sprout trial Important hashtag metrics to track From finding the most relevant hashtags for your brand to tracking social post performance, Sprout will help you effectively analyze your strategy. This enables you to build your content strategy around what your audience is most interested in, rather than just latching on to hashtags that are widely popular, but have little relevance to your brand or audience.Īnd use Sprout Listening to find out how frequently people are talking about your topic, what related terms they’re using and what the sentiment around the topic is.Īdding those keywords and hashtags into your posts will help generate more engagement and conversation around your brand online. The Sprout Social Trends Report tracks which hashtags your audience is using, how they’re performing and relevant topics. With Sprout, you can view hashtag analytics for all your networks in one central location, saving you time from running analytics natively on each app. Native analytics are excellent free tools, but a social media management software like Sprout will keep track of all your social media analytics in one platform. You can access Instagram analytics via desktop or mobile as well. You can access the native Twitter analytics dashboard using the Twitter analytics website or via mobile device. You can use Twitter analytics to measure your engagements, impressions, replies, Retweets and other important metrics. Track hashtags natively using Twitter analytics and Instagram analytics or a social media management software. Hashtag analytics fall under the umbrella of social media analytics brands use to inform strategy and make decisions. Hashtag analytics refers to the collection of metrics and data for hashtags within a social media network such as Instagram, YouTube and Twitter.
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